The Kellogg Alumni Club of Seattle invites you to join Professor Eric Anderson for a small group dinner and hear from his latest research on innovation. Professor Anderson is the former Chair of the Marketing Department at Northwestern University, Kellogg School of Management and Director of the Center for Global Marketing Practice.
Professor Anderson’s research includes innovation, pricing strategy, new products, retailing and channel management. His articles have appeared in Journal of Marketing Research, Marketing Science, Management Science, Journal of Economic Theory, and Quarterly Journal of Economics, as well as Harvard Business Review and Sloan Management Review.
We kindly request a $10 club donation to reserve your attendance given limited seating.
7:00 – 7:20pm Drinks & Networking
7:20 – 7:30pm Introduction by Annie Zipfel
7:30-8:00pm Professor Anderson: Driving Growth through Innovation, Transformation and Leadership
8:00-9:00pm Dinner with Professor Anderson