Luncheon with Professor Anita Elberse – Registration now open!
Author of the new book Blockbusters – Hit-making, Risk-taking, and the Big Business of Entertainment

October 29, 2013

11:30am – 1:30pm
Luncheon Meeting and Book Signing
buffet lunch included

Mayflower Park Hotel
405 Olive Way
Seattle, WA 98101.

What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James?

Anita Elberse, Harvard Business School’s expert on the entertainment industry and one of the most sought-after professors, reveals in her groundbreaking book Blockbusters why the future of popular culture—in film, television, music, publishing, and sports—will revolve around ever bigger bets on entertainment products.  Full of inside stories emerging from her unprecedented access to some of the world’s most successful entertainment brands, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.

Blockbusters will be launched on October 15, 2013. Copies will be available at the luncheon for purchase. Come hear from Professor Elberse and have your copy signed by the author.

http://blockbusters-thebook.com/

Click here to buy tickets!!!

$25 for HBS members and their guests
$35 for non-members

buffet lunch included 

http://www.hbsps.com/article.html?aid=464

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